Last week I and my friend Tiffany Hendryx of Crane MetaMarketing presented a webinar for the Association of Independent School Admission Professionals called “Selling Mission: Aspirational Statements as Selling Points.” Our mission, if you will, was to remind admission officers that their schools’ mission statements, mottos, taglines, […]
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It’s the time of year when schools are thinking extra hard about next year’s enrollment numbers, which means it can also be the time of year when some families are thinking about making a move. Yesterday I had the opportunity to speak with a faculty about retention […]
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