Peter Gow, Trying to Further Education and Educators

Archive for the Crane MetaMarketing Category

Strategic Thinking and—School Therapy?

On July 31, 2014   /   Crane MetaMarketing, Grant Lichtman, independent schools, NotYourFathersSchool, school accreditation, school marketing, strategic planning, strategic thinking, students, Tiffany Hendryx, zero-based strategic thinking  

Over the past few years I have found myself moving in circles that involve school advancement as much as the teaching-and-learning side of the house. Here I have been made privy to both the anxieties of independent school leaders on matters like enrollment and fiscal sustainability and […]

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Mission and Admission–Some Reflections

On November 14, 2013   /   admission, AISAP, Association of Independent School Admission Professionals, collaboration, Crane MetaMarketing, marketing, mission statements, NotYourFathersSchool, school mottos  

Last week I and my friend Tiffany Hendryx of Crane MetaMarketing presented a webinar for the Association of Independent School Admission Professionals called “Selling Mission: Aspirational Statements as Selling Points.” Our mission, if you will, was to remind admission officers that their schools’ mission statements, mottos, taglines, […]

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AISAP Webinars Coming Up, ASAP!

On November 5, 2013   /   admission, AISAP, Crane MetaMarketing, NotYourFathersSchool, school sustainability, Tiffany Hendryx, webinar. mission statements  

Readers may think that I’m something of a nut on mission statements and other aspirational declarations made by schools. I think these matter a great deal, and that schools that understand their own missions and use them to power policy and program development. Aligning what a school […]

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ACKNOWLEDGMENT OF TRADITIONAL LANDS

I here affirm that the offices from which I work are situated on lands that have a very long and continuing history as a locus of residence, livelihood, traditional expression, and exchange by the Massachusett, Wampanoag, Abenaki, Mohawk, Wabanaki, Hohokam, O’odam, Salt River Pima, and Maricopa people. The servers for this website are situated on Ute and Goshute land. We make this acknowledgment to remind ourselves, our educational partners, and our friends of our shared obligation to acknowledge and work toward righting the inequities and injustices that have alienated indigenous peoples from the full occupation and utilization of these spaces.